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How AI is Driving Marketing Software 2.0
Andrej Karpathy knows a thing or two about AI, neural networks and machine learning. And what he says about how they’re affecting the future of software development holds true for B2B marketing and...
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Venkat Gets the Call to Provide AI for Sales Insights – Again!
As Mel Brooks once said, “It’s good to be king.” Or, at least, regarded as an expert. For the application of artificial intelligence and machine learning to B2B sales and marketing, especially for...
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The Ultimate B2B ABM Statistics Smorgasbord
Where were we this week? At a little San Francisco shindig called Dreamforce 2017, where we went in with several key goals: Staying at the very crest of the wave when it comes to marketing and sales...
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6 Mistakes To Absolutely Avoid in AdWords
AdWords can be more than a tick overwhelming for the first-time user. Once you’re familiar with it, AdWords can be a powerful platform, but along that path, there are some tripwires – mistakes that a...
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Are You Doing ABM (But Don’t Even Know it)?
If you’re a digital B2B marketer or sales manager, you may have asked yourself this question a time (or two): What is a qualified lead? That’s obviously one of the most important definitions you...
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For AdWords In ABM, Add the Right AI
If ever a platform needed artificial intelligence and machine learning, it’s Google AdWords. Particularly for B2B marketers hoping to exploit the potential of ABM. We’ve covered a lot of ground...
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Is There One AI to Unite Them All?
You may have an extensive marketing stack, glammed to the max with multiple platforms and the shiniest new tools. Or you may have a relatively simple stack where you want to simply add ABM...
View ArticleBuilding an Enterprise AI Product – 4 Areas of Impact for Product Management
Artificial intelligence is bringing a change to every business process, at the same extraordinary scale as business process automation has brought over the last few decades. For product managers, the...
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The AI Wave and B2B Transformation Acceleration
Artificial intelligence and machine learning have been with us for a while, and we’ve pointed it out. Now, though, more and more B2B executives, from IT to marketing, are beginning to realize the...
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Abhishek Named in Top 50 Indian Entrepreneurs in US
We’re happy to announce that our very own Cofounder and Head of Product, Abhishek Kashyap, was included in a recent list of “Top 50 Indian Entrepreneurs in US” by the Technology Headlines. Who are...
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SaaS Insider and Venkat Discuss Learning and ABM
Two weeks ago, our CEO Venkat Nagaswamy sat down with Shira Abel of SaaS Insider to do a 42 minute podcast that makes for great listening on your drive to work. I know what you’re thinking. Can it...
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4 Ways to Optimize Social Media for B2B Marketing
B2B companies have long relied on traditional marketing tactics like cold calling and hosting networking breakfasts. While these may still prove to be effective today, many organizations selling B2B...
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12 Must-Ask Questions to Ask a Data Scientist Job Candidate
We’re data scientists ourselves, so we’re qualified to say it: Data scientists are, in a word, weird. Weird in the sense that the best of them have invaluable competencies and character traits that...
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CEO Interview: Venkat Nagaswamy Talks to Martech Advisor
Last month, our CEO Venkat Nagaswamy had the wonderful opportunity to sit down and chat to Ginger Conlon, contributing editor at Martech Advisor. We’re always thrilled to have a chance to talk about...
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Where Do You Start Your Demand Waterfall?
Last week, SiriusDecisions announced a new revision to their framework for marketing and sales, the Demand Waterfall. The Waterfall is a more detailed version of the classic funnel, and very focused...
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5 Questions to Ask When Buying Predictive Analytics or Lead Scoring Tools
Predictive Analytics and Lead Scoring tools definitely can’t be explained in just a 30-second elevator speech. In fact, just saying their names out loud takes about 5 seconds, and that’s just the...
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How AI Lead Gen Will Quash MarTech Skepticism
B2B marketing technology has evolved at a pace that even a word like exponential doesn’t seem to do justice. Though that’s probably because too many people have misused and abused the word...
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5 + 1 Reasons To Attend SiriusDecisions 2017 Summit
Have you signed up for SiriusDecisions 2017 Summit yet? Take a look at the 5 (+1) top reasons you don’t want to miss it this year! 1. Dive into key focus areas that are on everyone’s minds across B2B...
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A.I.mpact: Marketing’s Accelerating Evolution
Our new eBook, A.I.mpact: Marketing’s Accelerating Evolution, examines how artificial intelligence is already revolutionizing marketing, and the disruptions on the way for tomorrow. We dive into...
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How Is ABM Changing Content Marketing?
First things first – have you adopted a B2B content marketing strategy? As we’ve mentioned previously, account-based marketing (ABM) is on the rise. But this comes hand-in-hand with new challenges....
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